I am forever on the hunt for a volumizing and curling mascara.  Ideally this product will also be non-waterproof, drugstore, and cruelty-free.  I still chuckle at the thought of this actually happening.  It’s a very “in your dreams” scenario.  But check this out….  Wet N Wild and Fergie teamed up to make Turn Up the Volume Mascara.  Maximum volume, extreme length, false-fiber formula for instant lash extensions.  Bold claims!


The first reason I took interest in this mascara is the brush.  I like ’em full and I like ’em bristled.  This one is slightly curved and rather flat on two sides so it resembles a spoon.

IMG_1984front view

IMG_1983side view


My natural lashes being rather straight, I always curl them because no curling mascara has been able to handle them since Maybelline Sky High Curves over 10 years ago.


Two coats of mascara later and BAM! I’m a happy woman.  Volume, curl, length…all in one place.  Being from the Fergie line, I don’t know if this is a limited edition item fro mWet and Wild.  I sure hope not.


These are the lashes I’m always going for.  I can’t believe it took me so long to post this!  Can you believe these pictures are from July 2?  My brows were fab, my skin not so much.  But my hair has grown at least another 2 inches and these photos (from my old camera) again remind me how thankful I am for my new camera.

What do you look for in a mascara?  Do you every look back at old photos to critique beauty progress?


Price: $4.99

Availability: Walgreens

Summary: Wet N Wild Fergie Turn Up the Volume Mascara pumps up my lashes with the curl, volume, and length trifecta.  It is an ultimate budget buy and perfect for women who like drama.  My biggest concern…is it limited edition?  Regardless, the formula warrants looking into additional Wet N Wild mascaras.

10am Beauty Approved?: Yes

Disclosure: This product was purchased with my own money.