Consider me hooked on shiny gold packaging for life.  This is a “We wants it. We needs it. Must have the precious…” sort of obsession.

Trish McEvoy Dramatic Lash Mascara product

Right about the time I bought my first 24-Hour Eyeshadow and Liner, I caught wind of the soon to be released Dramatic Lash Mascara.  And if you throw “dramatic” and “lash” together in a sentence, chances are I’m going to need whatever it is you are talking about.

Trish McEvoy Dramatic Lash Mascara 1 coat comparison
L: one coat / R: bare lashes

When I received Dramatic Lash Mascara, I did the beauty blogger unthinkable and tried it before photographing.  I couldn’t help myself!  The packaging, the brush, the name!  It had to be done.  I was very pleased with the results from just one coat of mascara.  Black, full, and I soon learned…buildable.

Trish McEvoy Dramatic Lash Mascara 2 coats
two coats on both sides

Buildable without flaking. Buildable without clumping.  Trish McEvoy Dramatic Lash can handle layers.  The one thing this mascara can’t do is hold a curl.  I pre-curl my lashes because they are too stubborn for even curling mascaras,  and 99.99% of the time, I use waterproof mascara to keep the lift in place.  The issue I have with waterproof mascaras is that I can’t build and fan out my lashes.  I can, however, get some serious separation with the non-waterproof Dramatic Lash.

Trish McEvoy Dramatic Lash Mascara fluttery lashes

There’s a little lift left, but more importantly the brush coats every lash for fluttery fringe.  On days I want more curl, I use a Wet N Wild or Essence waterproof mascara and apply a quick thin coat before going right in with the luxurious Trish.  While this does mean the total cost for my lashes is another couple of bucks, I end up with some really amazing lashes.

Trish McEvoy Dramatic Lash Mascara application

Just look at that wand! (insert heart-eyed emoji here) For ladies who feel a bit like Gollum before applying mascara, Trish McEvoy Dramatic Lash is a luxury cruelty free option you need to check out!

On a similar note, have you seen the Summer Nights Planner?  It’s exclusive to Bluemercury and co-curated by founder Marla Beck and Trish McEvoy.  A few of my faves are in there, including this mascara :)

Do you chase the precious shiny gold packaging?


Price: $32.00

Availability: Trish McEvoy, Bluemercury, Nordstrom

Summary: Trish McEvoy Dramatic Lash Mascara offers volume, slight length, and separated lashes with a non-waterproof buildable formula.  The natural brush grabs every lash for voluminous soft lashes.  Wiggling at the base and slowly zig zagging the brush through the lashes gives full fanned out results.

Disclosure: Products in this post were provided by PR for consideration.