Nordstrom Jacksonville is now open with a beauty department unlike any other in the area.  Bringing in new brands, a larger selection, and impeccable service, you don’t want to miss what Nordstrom has to offer.  Here are my top cruelty free beauty picks:

First let me introduce you to Chantecaille.  With a focus on high concentrations of natural botanicals and a mission to raise awareness about environmental concerns, Chantecaille is a luxury brand with a conscience.  “None of Chantecaille products are tested on animals. All skincare products are free of synthetic colors and fragrances, and do not contain any sulfate detergents, phthalates, nor petrochemicals.”  The brand also creates some of the most beautiful products on the market, such as the 15-Year Anniversary Eyeshadow Trio.  Sold out everywhere else, a limited number of this palette were reserved for Nordstrom Jacksonville shoppers.  Hurry, because they won’t last long!  While you’re getting your palette, say “hi” to counter manager Kandice and ask her to show you the Hydra Chic Lipsticks.  Fairy Moss and Anemone are beautiful shades for fall.

Then head over to Trish McEvoy near the east store entrance where Kaitlyn and Alisha are waiting to assist you.  I wore No. 3 Snowdrop and Crystal Flowers Eau de Toilette for Friday morning’s pre-opening Beauty Bash and was reminded how much I enjoy the bright floral scent.  Treat your brows to the Precision Brow Shaper for a unique baked eyeshadow formula with an ultra-fine tip.  Be sure to swatch the popular 24-Hour Eyeshadow and Eyeliner – I have my eye on Glamorous, the new shade for fall.

To rock one of this season’s classic trends head over to NARS and have Tia help you select a deep red or berry shade form the Pure Matte collection.  I am partial to Terre de Feu, a black cherry, but give Amsterdam and Volga a swatch to see if garnet or deep aubergine better match your style.  Bold matte lips are always in for fall and the formula of the Pure Mattes is comfortable to wear.

Recently the highly anticipated brand Charlotte Tilbury launched in the U.S. at Nordstrom.  Unfortunately the products are not available at the Jacksonville location but the Charlotte Tilbury makeup bag covered in cute kisses is worth ordering online to store all your new cruelty free beauty purchases.

Do you shop locally at a Nordstrom?  What are your favorite brands to browse there?