theBalm Instain Blush in Toile Review and Swatch

PR Sample


theBalm Instain Blushes are a long-wearing formula that was first made available last year.  The line contains six shades from soft pink to deep plum.  Toile is a gorgeous strawberry that complements a number of different looks, especially for spring.


The red-pink hybrid color is exceptional for a look that focuses on a bold cheek.  It can also be worn sheered out to help balance a vibrant lip color.  That is one of my favorite tricks to make bright lips look very wearable.

theBalm Instain Blush in Toile swatch

And because Toile is neither completely red nor pink, it pairs with multiple lip colors.  For spring it will cheer up a pink lip.  Or it can punch up a red lip.  Toile can even work with my current favorite – and very on trend – orange lip.

theBalm Instain Blush in Toile worn

The wear-time is exceptional and the color lasts through an eight our day.  It does take longer to blend in than the original blushes from theBalm (see all four here), but there is enough time to work with the formula before it “sets.”


Price: $22.00

Availability: theBalm

Summary: theBalm Instain Blush in Toile is a long-wearing punchy color that brightens the face.  Its high pigmentation and strawberry color make it an easy way  to wear a bold cheek or balance a bright lip.

Disclosure: This product was provided by PR for consideration.

  • Tiffany

    I’ve been interested in trying these Instain blushes ever since they came out! This shade looks like it’d be great for summer. Love how it looks on you – very fresh and pretty. Loving the new lighting/setup/whatever it is for your face shots too.

    • Alison M

      Thank you and thank you :) I like how this one is somehow different from every other blush in my collection.

  • Natalie

    This color is beautiful on you! The formula sounds great too, I really want to try these blushes out.

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