Tarte Amazonian Clay 12-Hour Foundation

Finally.  It finally came up on QVC!  I knew that when I began my affair with Tarte it was going to start with their Amazonian Clay foundation.  But I also knew I wanted to get the Airbrush Finish Bamboo Foundation Brush.  I was about ready to purchase the foundation alone and cross my fingers that another brush I owned worked well enough, but the pair is now on QVC for $34.56.  That’s less than the cost of either alone.  And after applying the foundation with a number of brushes, Tarte’s works best by far.

This foundation comes in a squeeze tube, is 1.7 oz and usually retails for $38.00 ($22.35/oz).  The packaging is durable, cute, but not too overdone.  I feel like I’m paying for product, not packaging, you know?

The consistency of this foundation is unique.  It isn’t runny like most liquid foundations and it doesn’t feel wet at all.  But it (obviously) isn’t a solid either.  It almost reminds me of a whipped formula, though it applies better.

I’ve worn Tarte’s Amazonian Clay foundation a number of ways, with and without a primer, with and without a mattifier, and set with a couple different powders.  When I use a mattifier and primer, I noticed the slightest bit of breakdown along the side of my nose.  This has never happened to me before so I was a bit disappointed.  But if I limit myself to one product under the foundation, I don’t have that issue.

There are eight shades available; I wear Tan which, according to the Tarte website, is intended for “Tan skin with yellow undertones.”  I do feel that most women should wear a yellow-based foundation.  Tarte walks a fine line of keeping it warm without making it overtly yellow.  So while this is a full-coverage foundation, I feel it would work on a variety of skin tones.  Here is a swatch of the product, then blended.

Tarte Amazonian Clay Foundation in Tan

Here it is next to other brands.

  1. Sonia Kashuk Perfecting Luminous Foundation – Buff
  2. Tarte Amazonian Clay 12-Hour Foundation – Tan
  3. Sonia Kashuk Perfecting Luminous Foundation – Bamboo
  4. L’Oreal True Match Foundation – W5
  5. Revlon ColorStay Foundation for Combo/Oily Skin – 310 Warm Golden
  6. Revlon ColorStay Foundation for Combo/Oily Skin – 330 Natural Tan

You can see an obvious difference in Tarte’s Tan in that it’s more neutral-toned than my other shades.  It also looks deeper than the second half of the swatches.  When blended, Tarte’s foundation stays true to color whereas Revlon, for example, doesn’t.

One issue I have is that the finish leaves my forehead looking shiny.  If I apply powder, I’m left with a more natural finish, but I was hoping to eliminate that step.  My favorite powder with this foundation is definitely Physician’s Formula Happy Booster in Beige.  And considering I don’t like that powder with any of my other foundations, I’m surprised at how well they work together.

Overall if you like a long-wearing natural finish, I recommend looking into Tarte Amazonian Clay foundation.

Oh yeah, and it’s formulated without mineral oil, parabens, phthalates, animal-testing, or sodium lauryl sulfate.  How’s that for an added perk?

Ole Henriksen
  • http://beautyvigilante.blogspot.com Sarah S.

    I was curious about this foundation, but other reviews I’d read seemed to say it was difficult to work with. I’m still hunting for full-coverage that looks mostly natural and lasts more than four hours ^.^ Can you show this in a FOTD?

    • iamalisonm

      I think it’s only difficult to work with if you’re expecting it to be very runny. But you like L’Oreal Magic Souffle so I think you’d appreciate the consistency. I tried it today with a duo fiber brush and it worked well. Otherwise you can use the ecoTools bronzer brush in place of the Tarte foundation brush (I have a comparison post coming up). You’ll definitely be seeing this foundation in FOTD posts :)

      • Shelley

        I use the eco foundation brush with it and it works very well.

        • iamalisonm

          I don’t think I’ve tried with a regular foundation brush. This texture works best for me with a buffing brush.

  • Shelley

    I love this foundation. I don’t have the tarte brush it goes with but I use a regular foundation brush. I have the deep color and when I’m tan it is the best. It basically keeps me shine free but there are times I need to use my powder through the day. So far this is my favorite. To me, I try to put it on quickly, it seems to dry if I don’t. A little goes a long way. Wish it wasn’t so expensive though. I am very please with this foundation.

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