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Hi! I’m Alison M, the creativity behind 10amBeauty. From an early age, I’ve been fascinated by faces. As a child I loved watching my mother apply makeup and my father trim his beard. As a teenager, I began using makeup to express my individuality. And as an adult I appreciate the complexity of individual products and experimenting with a variety of application techniques to enhance different features. I see makeup application both as a hobby and a challenge and am fascinated that there is always something new to learn.

I am passionate about blogging. The shopping, photography, art, writing, and occasional web development keep me constantly on my toes and I appreciate every moment — even the frustrating ones.

When not blogging, I’m busy living life as wife to Mr. M and mother to our two kids, Littles V and D. There is never (and I mean never!) a dull moment at our house. I can usually be found doing something to keep myself busy after the kids go to bed. My hobbies outside of blogging include crochet, scrapbooking, reading, and watching movies.

I truly appreciate you taking a moment to get to know me and the support you give to this blog. I look forward to continually bringing you the best in beauty!


10:00am is the time when I feel like I can conquer anything.  The moment is fleeting, but it happens at the same time every morning.  And that kind of confidence is beautiful.


The creation of 10amBeauty arose from the need to make beauty accessible.  Be it through finally finding a signature red lip product, learning how to emphasize favored features, or wearing a taste of this season’s runway trends, women everywhere can and should confidently feel their best every day.

For more on 10amBeauty, check out disclaimers, and shade matching.